LaunchPad Pr

LPPR’s How To’s: Cameron Diaz’s Movie Premiere Hair

bill — Tue, 15 May 2012 20:30:15 +0000

Last night was the Los Angeles premiere of Cameron Diaz’s new film What to Expect When You’re Expecting and she looked breathtaking on the red carpet. Besides looking amazing in her LBD, Diaz’s hair was to die for and now you can achieve her natural, sexy look! Straight from the woman who styled Diaz’s hair, Lona Vigi shares with LPPR how to get Diaz’s look!

Start with wet hair, use a bit of Moroccan oil on ends while wet

Comb hair into desired style…low deep part to give it a naturally sexy look (Lona is very into to this vibe right now for her clients)

Blow out the bang with a large Ibiza round brush; pulling them forward first and then overextending the bang to the other side to create a sexy side sweep

Place clips throughout the rest of your hair to enhance natural wave and to help it along

5. Then back comb just a tiny bit through the crown for a little height and spray with hair spray that moves and is not stiff…Lona highly recommends like Elnett

And there you have it! Cameron Diaz’s sexy, natural look!

What’s not to Love about Christy Turlington

bill — Thu, 10 May 2012 20:05:54 +0000

Christy Turlington (sweetheart) dropped by the LPPR showroom for a chat with the AP’s Natalie Rotman about Christy’s organization Every Mother Counts. LPPR’s Lyric Culture created the Tee and scarf to support her cause. Christy and Cedella Marley pitched in on the design based on the timeless lyrics of Bob Marley.

LaunchPad PR’s New Showroom in West LA

bill — Thu, 19 Apr 2012 01:57:22 +0000

LaunchPad PR now resides in its new office and showroom space in West LA. We are now freeway close!! LPPR’s Lee Everett stands in front of her office to give a little perspective. And below a glimpse of our new showroom space.

STEVEN HO SHOWS MORE LOVE FOR FILA

bill — Wed, 14 Mar 2012 22:39:37 +0000

Steven Ho is one of the few people who can go on Conan’s show and entertain for 10 straight minutes with his one-of-a-kind self defense segments that are a riot to watch and an excellent platform for Conan to bob and weave his spontaneous comedy. Steven’s bad guys work Conan while decked out in Fila to give them that “Sapranos” edge. LPPR loves Steven Ho.

Love Culture gets some Holiday love from Ariana Grande

bill — Thu, 24 Nov 2011 00:30:18 +0000

Ariana Grande (Victorious) hung at the Mistletoe Moment Holiday launch at Love Culture in Santa Monica Place.

Press Previews Worth the Hump Across Town

bill — Fri, 28 Oct 2011 10:06:28 +0000

If you are going to invite, followup, re-followup and bug maxxed out editors, freelancers, bloggers and buds to attend your press preview event, we like to think that you better make it worth the hump across town much less across the street. Make it easy, make it fun, make it worth the trouble — especially if you are rolling out a single product or line. That’s what we did with Dr. Susan Taylor’s new acne control addition to her fantastic Rx For Brown Skin skin care line. Get a cozy, intimate suite at the Bryant Park Hotel overlooking the park and have a seasoned and talented dermatologist like Dr. Taylor to do a brilliant job of running everyone through the details. Inevitably, these intimate sit-down conversations unearth some excellent new facts and ideas worth writing about.

LPPR likes to group complimentary fashion brands for preview events like our Canadian brands Brave Leather, Fidelity denim, Gentle Fawn and Left on Houston. We hosted a casual and fun out door event staged in the garden at the sunset Marquis for this one — central, gorgeous and a great getaway for all. With complimentary brands displaying Fall 2011 lines of leather accessories, beautifully fitted denim and gorgeous tops and knits, the leisurely garden setting allowed for great one-on-one conversations. Fittings by the designers themselves and a spread of tasty noshables made the hump well worth the while for our friends in the press and a few celeb buds. Give them a reason to come and they will come — especially if they walk away with a bag full of fresh story ideas.

Unsung Brand Ambassador Extraordinaire

bill — Thu, 27 Oct 2011 20:02:36 +0000

There are people who you love and then there are people who you really love. Steven Ho is one of those. Besides being the greatest guy and one of the top martial arts experts in Hollywood training the biggest and baddest for big action roles (that Steven sometimes choreographs), he is also a pretty funny guy going head-to-head with brawlers like Conan O’Brien. Conan’s audiences loooove Steven’s training segments with Conan. Steven also happens to be a great friend of LPPR and a lover of all things Fila. He’s one of our avid Fila brand ambassadors, and having friends like Steven is part of what makes PR enjoyable. His crew is always decked in the lastest Fila gear like Skele-Toes minimalist shoes and distinctively Fila workout gear. Perfect for beating Conan’s ass — or trying to.

Salma Hayek raves about Robert Vetica

bill — Wed, 26 Oct 2011 02:11:16 +0000

Is Robert Vetica one of the “best hairdressers in the world?” Well, Salma Hayek thinks so, but her four year old daughter thinks otherwise. We think she will grow into Robert’s uncanny ability to whip up a world class hair-do in minutes. LPPR loves Robert and especially loves moments like this when this behind-the-scenes master of the art of hair gets a shout out by one of his loyal clients.

Jessica Wu a Model of Professional Branding

bill — Sat, 15 Oct 2011 10:13:20 +0000

Dr. Jessica Wu, one of LA’s most recognized cosmetic dermatologists, is a skin care dynamo with a fantastic celeb clientele, online following on her blog the DailyGlow and her new hot selling book “Feed Your Face” — all while handling her booked-solid practice in Brentwood, CA. Jessica has been a great ally and go to expert for LPPR for leading edge beauty industry advise and a wonderful on camera beauty expert when we need her most. Her media savvy makes Jessica an excellent study in how to make the most of yourself as a brand.

Hammitt Los Angeles CEO Gives thumbs Up To Coterie

bill — Mon, 10 Oct 2011 19:20:30 +0000

Hammitt Los Angeles CEO Tony Drockton discusses this last Coterie show in September. He expresses enthusiasm for the show, and the direction he sees the market moving. Hammitt Los Angeles is one of LA’s premiere locally designed and produced luxury handbag lines. Tony speaks frankly about the show, his sales experiences there and the mood of the market.