Launchtime Blog

Press Previews Worth the Hump Across Town

If you are going to invite, followup, re-followup and bug maxxed out editors, freelancers, bloggers and buds to attend your press preview event, we like to think that you better make it worth the hump across town much less across the street. Make it easy, make it fun, make it worth the trouble — especially if you are rolling out a single product or line. That’s what we did with Dr. Susan Taylor’s new acne control addition to her fantastic Rx For Brown Skin skin care line. Get a cozy, intimate suite at the Bryant Park Hotel overlooking the park and have a seasoned and talented dermatologist like Dr. Taylor to do a brilliant job of running everyone through the details. Inevitably, these intimate sit-down conversations unearth some excellent new facts and ideas worth writing about.

 

 

LPPR likes to group complimentary fashion brands for preview events like our Canadian brands Brave Leather, Fidelity denim,  Gentle Fawn and Left on Houston.  We hosted a casual and fun out door event staged in the garden at the sunset Marquis for this one — central, gorgeous and a great getaway for all.  With complimentary brands displaying Fall 2011 lines of leather accessories, beautifully fitted denim and gorgeous tops and knits, the leisurely garden setting allowed for great one-on-one conversations.  Fittings by the designers themselves and a spread of tasty noshables made the hump well worth the while for our friends in the press and a few celeb buds. Give them a reason to come and they will come — especially if they walk away with a bag full of fresh story ideas.

Unsung Brand Ambassador Extraordinaire

There are people who you love and then there are people who you really love.  Steven Ho is one of those.  Besides being the greatest guy and one of the top martial arts experts in Hollywood training the biggest and baddest for big action roles (that Steven sometimes choreographs), he is also a pretty funny guy going head-to-head with brawlers like Conan O’Brien. Conan’s audiences loooove Steven’s training segments with Conan. Steven also happens to be a great friend of LPPR and a lover of all things Fila. He’s one of our avid Fila brand ambassadors, and having friends like Steven is part of what makes PR enjoyable. His crew is always decked in the lastest Fila gear like Skele-Toes minimalist shoes and distinctively Fila workout gear. Perfect for beating Conan’s ass — or trying to.

 

 

 

 

 

 

 

 

Salma Hayek raves about Robert Vetica

Is Robert Vetica one of the “best hairdressers in the world?” Well, Salma Hayek thinks so, but her four year old daughter thinks otherwise. We think she will grow into Robert’s uncanny ability to whip up a world class hair-do in minutes. LPPR loves Robert and especially loves moments like this when this behind-the-scenes master of the art of hair gets a shout out by one of his loyal clients.

Jessica Wu a Model of Professional Branding

Hammitt Los Angeles CEO Gives thumbs Up To Coterie

Hammitt Los Angeles CEO Tony Drockton discusses this last Coterie show in September. He expresses enthusiasm for the show, and the direction he sees the market moving. Hammitt Los Angeles is one of LA’s premiere locally designed and produced luxury handbag lines. Tony speaks frankly about the show, his sales experiences there and the mood of the market.

 

Blog Lovin’ – Our Fave Links of the Week

• Gap + Wu-Tang collabo. Out of left field and loving it!

• Kanye in Paris? I guess our invite got lost in the mail.

• City by the Bay get’s TONED by Fila.

• Should have tested with BTS (see above).

• Note to self… Burn Harem pants tonight!

• Cheers to that…

Penelope Parasols Unmistakable New Accessory

We are so excited about our new client – Penelope Parasols….. Hollywood’s hottest new accessory!
Great way to look chic – while protecting yourself from the sun. Jessica Biel is hot on it seen golfing with Justin Sept 28, 2011.

Heather Locklear 2.0 Sports Skele-toes 2.0

The LPPR showroom hosts up-and-comers like Ava Sambora who just landed a great part in Judd Apatow’s new flick This is Forty. Establishing relationships with the soon-to-break talent in Hollywood is critical to keeping clients in front of the cameras and in the news. LPPR bud Leven Rambin is a great example and a gas when she shows up. Leven just landed the lead in Curtis Hanson’s new effort Mavericks. Ava wears Fila Skele-Toes 2.0, Lyric culture, gadogado, and Gentle Fawn.

 

Taking One for Fila

LPPR’s Lee Everett comes out from behind the curtain to help out a client in need. High quality images and all types of content can be critical for rapid response when media comes a knockin’. In this case, Lee wears Fila’s fall BTS collection for the camera’s at EXTRA. Being able to give them what they need when they need it is half the battle. Lee often appears on camera in lieu of clients for the likes of EXTRA, The Doctors, and LA local shows like Good Day LA.

Content, Content, Content

Gentle Fawn takes advantage of a photo shoot to beautifully express the vibe of the brand and its gorgeous fall collection in video. A visually stimulating environment with crew and model in makeup is an excellent opportunity to get creative for FB fans and others out there surfing for fashion.

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